CleverCalc · Guides

Compare offers: unit prices and successive discounts

A bigger pack or a larger discount is not automatically better value. Convert offers to the same unit, apply successive discounts correctly and compare the final amount payable, including relevant extra costs.

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How to get started

  1. 01

    Choose a common unit such as kg, litres or items. Compare comparable products; different quality, concentration or serving sizes can make unit prices misleading.

  2. 02

    Divide price by quantity. Convert grams to kilograms by dividing by 1,000 first. Put both offers on the same basis before judging the saving.

  3. 03

    Apply the second discount to the already reduced price. Check shipping, minimum purchase and coupon conditions; a saving only helps if you actually need the quantity.

The right calculators

Unit price calculator

Unit price calculator: enter your values and get an instant free result.

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Best-value comparison

Best-value comparison: enter your values and get an instant free result.

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Discount calculator

Calculate the final price after a discount.

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Stacked discount calculator

Stacked discount calculator: enter your values and get an instant free result.

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A worked example

Compare offers: unit prices and successive discounts

Pack A: 2.5 kg for €7.50 = €3.00/kg. Pack B: 1.8 kg for €5.76 = €3.20/kg. A costs less per kg despite the higher total price. For a €100 item discounted first by 20% and then by 10%, pay 100 × 0.80 × 0.90 = €72: a total discount of 28%, not 30%.

Frequently asked questions

Why can’t I simply add two discounts?

The second percentage applies to the smaller remaining price. The combined factor is (1 − discount 1 ÷ 100) × (1 − discount 2 ÷ 100). Subtract that factor from 1 to get the total discount fraction.

When is a unit-price comparison not enough?

When concentration, usable quantity, shelf life or quality differ. For detergent, for example, cost per wash may tell you more than cost per litre.

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